Can Brain Scans Build On Consumer Surveys In IP Disputes?

By Ivan Moreno (January 30, 2024, 9:11 PM EST) -- Retired Seventh Circuit Judge Richard Posner, considered a giant of the bench, never hid his disdain for consumer surveys, calling them "extremely artificial" during a 2013 interview and comparing a researcher's "tricks" to "black arts" in a 1994 case....

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